Should I choose between having a website or social networks for my company? 4 aspects to take into account

Networks and web pages are modern tools that help in the transmission of information. They came to replace the press, television, radio, landlines and some other means that we used to keep informed and communicated. There are basic differences between the two, since social media tend to be more of a space for distraction and leisure, managed in a personal capacity and, for their part, the websites allow the user to navigate through the page and in some cases you will be able to interact, while in others you will not.

Perhaps the websites have lost ground, not to the networks but to the applications, but they are still a good option. Both tools have similar requirements such as the need for good hosting, such as those offered by Hostingtoplists or the obligation to protect user data. But when we think about a business, some questions arise, such as: should I choose between a website and social networks? What costs will they generate? How should I manage the interactions of my clients in the different channels? Keep reading and we will solve these doubts for you. 

4 aspects to take into account about the management of both

1. The cost

Perhaps the immediate answer is both, but let’s see a little more. And it is that as a company, having an account in one or several social networks and additionally a web page, are not exclusive facts. But there are certainly differences that we must keep in mind, since we are talking about business and that implies money, so one of the first factors to analyze would be the costs. Downloading and using a social network is free, but if you are the owner of a business and have multiple responsibilities, the most likely thing is that you delegate its use to an employee or better yet, a community manager, so the “free” factor disappears . To set up a page it is required to hire a web hosting service, as well as designers and programmers. In addition to these expenses, it is advisable to be clear about what is expected as a final result,

2. Content control

On the other hand, a website is a tool, property of the company that generated it. Its operation depends to a large extent on the web hosting service provider. But its domain, its content, and even the level of customer interaction are all controlled by the business owner.

In general we can consider it as a great catalog, where we can see the products and services that are offered , and specify the acquisition of these if that were the case. In social networks, the user does not own the account. The platform provides you with its interface so that you can create or upload the content you want. But there are limitations on what you can share and even how you can interact. 

3. Interact with customers

Regarding interaction, there are cases where it may not exist on web pages. In fact, we could say that they tend to have a more formal style. On the other hand, in social networks, interacting is the daily bread.

The vast majority of people have a personal account on Instagram, for example, where at the very least, they check out what’s trending. And they spend several hours a day browsing and sharing what they see. This causes the flow of information to be transmitted more quickly , giving rise in some cases to a viral phenomenon.

Being a business owner, the question of how to interact on social networks may arise . For some it may not be convenient to limit yourself to being a mere spectator. There is a trend that forces you to position yourself with certain current issues and an audience that takes its toll if you don’t. But depending on the profile of the company, this interaction must occur in one way or another. The work of the community manager must be quite effective, to avoid a bad experience that in turn leads to a bad reputation. But if the interaction is positive, it can make the company trend.

4. If you use both, they must have the same vision of your company

In the end, it is not about putting these tools in competition, what is sought is to expose that, with good use, both can serve to make the business successful. Regardless of what is offered: knowledge, food, toys, recipes, crafts, the important thing is that both the website and the different social networks maintain the same vision that the business has. That they serve as a complement and offer the consumer the ease and security of being with a company that takes them into account.

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