Social networks continue to be one of the best digital media to reach the target audience of our campaigns , however, it will be useless for you to send your best content and seek interaction with users at times when no one will see them.
That is why Sprout Social has shared the latest version of its report on the best time to post on social networks, important data for brands because these platforms have become a means to stay connected, find new trends and hobbies and even keeping up with current events and in some cases telecommuting.
This is coupled with the fact that 71% of consumers confessed to having spent a greater number of hours on the Internet than in previous years, with an average of 7 hours browsing the network of networks. This is why brands must, more than ever, strive to have a presence where their audiences are and respond to their needs, generating a win-win that promotes all parties. Let’s find out what the variations and growth of participation in different platforms and industries have been.
What is the best time to post on different social networks and improve your engagement
The report is based on data collected from more than 30,000 Sprout customers, providing a meaningful set of data on when content was most engaged, broken down by platform and industry.
Taking this into account, the Sprout Social report has revealed that there are certain days that tend to generate a large spike in the engagement graphs: specifically, Tuesdays, Wednesdays and Thursdays from 9 am to 10 am have been crowned as the best times to post, while Sundays take the prize for the worst time of the week.
It is necessary to clarify that this information is approximate, since the optimal publication time may vary depending on your audience and the sector of your company , so take the following information and use it according to your objective and your target, since they are a good starting point to create more effective strategies or a change if you are looking to improve your performance.
The best time to post on Facebook
According to Sprout data, in general the best days and times to post on Facebook are Tuesday , Wednesday and Friday from 9 am to 1 pm , while the worst day to share content is Saturday, as you can see in the following graph:
Compared to previous years, there was an increase in completely idle times for Facebook. Weekends, late at night and early in the morning have shown to maintain, as in the previous year, a more constant engagement, becoming much more opportune moments for brands to reach users.
The best times to post on Instagram
The Instagram map, unlike the previous year, shows behavior that is inconsistent with that of Facebook. The best hours have gone from being Tuesdays from 11 a.m. to 2 p.m. and Monday through Friday at 11 a.m., to Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays from 10 am to 11 am The worst day to post is Sunday.
Over the past year, Instagram has improved its features, including the long-awaited return of the chronological feed and highlighting favorites on the social network, which has kept it one of the preferred networks for brand discovery. In fact, the new forms of consumption are being shaped by the growing electronic trends, this is reflected in the fact that 44% of users make purchases in the Instagram store on a weekly basis.
These are the best times to post on Twitter
Monday, Tuesday, Wednesday, Friday and Saturday at 9am are the best times to post on Twitter, with Tuesday and Wednesday being the best times and Sunday the worst for sharing on the social network.
While Twitter continues to be distinguished as a breaking news platform, it is also a key platform for customers to get information directly with brands through conversations and mentions. The fact that in recent months the peak of engagement has been concentrated in the early hours reflects this user’s tendency to find out as soon as they start their routine, so brands have to take into account these moments in which the public is more receptive.
We must remember that the use of Twitter extends beyond breaking news and viral content, as many brands use this social network as part of their customer service strategy, which is particularly important for brands to continue building their credibility in the network and manage to maintain a good close relationship with consumers on Twitter.
Best Times to Post on LinkedIn
The best times to post on LinkedIn are Tuesdays from 10 am to noon , with Wednesday and Thursday being the best days and Saturday and Sunday being the worst.
Given how much content on LinkedIn focuses on leadership and career growth, it’s no surprise that most of their audience takes full advantage of this content during the workday. And let’s not forget that while it continues to specialize in this type of approach, it has been diversifying its audiences, and in addition to being an important target for promotional and recruitment campaigns it also becomes important for a wide range of content creation.
