If you have already heard of it, it is that you are up to date in the world of influencers. Fundo has many surprises in store for us, as it is a new social network that even small businesses can take advantage of. Do you want to know how it works and why many consider it so interesting to connect with their audience? Find out in this article!
What is Fundo?
Fundo is a social network created by Google itself and designed for influencers and youtubers . It describes itself as a virtual photo booth, an analogy that refers to those meetings between artists and their fans, eager to “take their photo” with them and meet in person backstage at a concert or at a certain event.
On this platform, influencers or businesses can create and participate in different types of live interactive events and experiences , set the date of such events and, if they wish, sell tickets.
The idea is to monetize the events that the content creators themselves organize online, so it is a new way to generate income. As we have mentioned before, Fundo is not only aimed at influencers and celebrities, this platform also has great potential for companies and content creators who want to raise engagement with their audience to another level.
How does Fundo work?
Unlike other similar platforms, creating or attending all kinds of live virtual events and experiences with Fundo is truly intuitive. Users will be able to decide whether to attend workshops, talks or concerts online and, in addition, enjoy certain privileges, such as… talking directly with the artist!
The operation is simple: the influencer creates the event and sets it for a certain date, interested people register and will receive an email to remind them of the event. Everything is in the hands of those who create the event, since they can control the price of the tickets, offer discounts or organize this kind of video chat completely free of charge.
In addition to control over the payment process, event creators will be able to view registrations, control the live stream, and customize different aspects , such as whether to meet with one person or organize group meetings. They will also be able to let the event run at the time attendees request.
In addition, hosts can offer exclusive content aimed only at followers subscribed to their paid YouTube channel.
This application can be used on both mobile and computer. Users who access it will be able to view all the available events as if it were a virtual agenda, register, answer some questions, pay for the ticket (if it is not free) and attend on the indicated date. The platform generates a link for virtual assistance, sends reminders via email and, if necessary, offers technical support.
There is no need to install other applications: Fundo takes care of everything related to payments or live streaming technology, so it is very easy to manage and customize each event from one place.
What types of events can be done at Fundo?
There are three types of events that can be held at Fundo: one to one chat, Meet&Greet and workshops. How are each of them and what can be done?
We explain how they work.
Chat one to one
As the term itself indicates, fans have the ability to speak directly with the host, be it an influencer, company, or other personality. The chats are carried out one by one, they are personal meetings in which the guest/attendee can take a souvenir photo with a personalized frame.
The formula is very exclusive, so, of the three options, this is surely the format that allows the most to increase value and monetization.
Meet&Greet
In this type of virtual experience, influencers or companies can organize meetings of up to 30 people, being able to establish different shifts to host different groups with this capacity limit. Attendees will also be able to request a turn, but to ask questions to the creator of the event and, in this way, generate a dynamic and comfortable environment.
In the face-to-face format we already know this type of event. However, as a result of the pandemic and the emergence of other platforms, such as Twitch, these types of events are becoming more common in the online world. And it is that in this way more people can attend and have the possibility of meeting, albeit virtually, their influencer or favorite content creator.
Workshop
Workshops or workshops are probably the modality that most interests small businesses. In this Fundo format, companies can publicize their products or services in a practical way and thus engage their audience. The host shares his screen and interacts with his audience, which allows a wide variety of possibilities: teaching classes, languages, cooking workshops, music, etc.
Likewise, in Fundo’s virtual environment you can obtain personalized experiences, for example, using fun backgrounds, applying certain filters to the video, etc.
Being a platform that streamlines virtual meetings so much, it becomes even more important in the post-pandemic context. An opportunity to generate professional or B2C meetings and through the digitization of something as physical as events.
In addition, it is a good option to connect with users on different levels, an environment in which to promote more personal approaches and build a relationship between hosts and guests that makes a difference.
Although at the moment this application is only available in the United States, very soon many countries will take over it and we will be able to exploit all its benefits.
