Advantages and disadvantages of social networks

Social networks have revolutionized the Internet landscape. Not only have they pointed them out to businesses, but users are also constantly interacting and creating social media profiles.

In fact, if companies have decided to open their profiles on social networks, it is due to the massive increase in users that exists all over the world. Your prospects are on social media and brands know it.

While traditional media were previously used to advertise a company’s services or products, now digital media comes into play.

But first of all, do you know what social networks are? It is a means of social communication whose members are users who have common criteria, establish contacts and communicate with each other. All this framed in the digital structure.

If there is anything that needs to be considered, it is knowing how they are used and the correct way to do it. Therefore, social networks have great advantages, but also disadvantages which we will talk about in today’s article.

Advantages of social networks

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These are the most important:

  • Communication . Something highly appreciated by users and by the brands that inhabit them. It is a great opportunity for companies to present their products or services and get an immediate evaluation of the same, as well as a great advertising opportunity. Communication is two-way as users can freely express what they think and a very fruitful dialogue can be created for both.
  • Let’s stay in touch . Social networks are a great way to reconnect with friends or keep in touch when living in different places. Although until now the telephone, writing letters or at most e-mail were the options, being connected on digital platforms and being able to share images, experiences and moments instantly is the most used way.
  • Free time . Enjoy your free time, belong to groups with the same cool stuff, keep up to date with what your friends are up to, share your hobbies. Social media is an excellent playground where you can go out. You can choose the brands you prefer, as well as public figures or influencers.
  • Express opinions or complaints . One of the opportunities offered by social networks is that brands “listen” to everything that is published, and more if it is on their company page. For this reason, if there are users or customers who are dissatisfied with some type of service or product, they express themselves by making their opinions clear. On the contrary, if they are satisfied they do too. In fact, the comments are highly regarded by other users on social networks to buy online. A company must be vigilant to resolve these issues as quickly as possible.
  • Brand image . Working on the brand image is important, even more so if you want to find work as companies keep up with the profiles of candidates. Therefore, if you are looking for a job in the digital area, it is usually an almost indispensable requirement that is highly regarded by the human resources department.
  • Capture customers. Virtually everyone has a profile on social networks, which is why companies know their potential customers are on the internet. They have become a great way to attract customers, and this must be a goal for brands to take into account and based on these they should plan their action plan.
  • Network . Working from home has become a very used option, if before the professionals of a certain sector met or met in events, meetings, face to face, now professional bonds can be created, connections through social networks that can lead to collaboration of new projects.
  • Dissemination of contents. If you have a blog, or a website and you generate content, an ideal way to spread it is through social networks. This way you can make them known and people will visit those links redirecting them to your website or blog.
  • Show products or services . Something fundamental for brands is to be able to advertise their products or services, which is why they use social networks to launch them and segment the audience they want.
  • Customer Service . If previously customer service was limited to the phone, and later to email or in person, now social networks are a great way to provide quality service to all those users interested in a brand’s products or services.
  • Being able to keep an eye on the competition . Creating an initial business plan, or a Social Media Plan for your project, is essential to prepare the most appropriate strategies in social media. One requirement to consider is what the competition does, and the best way to find out is to be able to visit their websites, social networks or their online presence. It is now much easier thanks to the Internet, as with just one click you can discover this type of information.

Disadvantages of social media

These are the most important:

  • Rip offs . Something that is on the agenda is Internet scams. It is important to be careful with the contacts you add, not to leave the passwords registered, much less if the connection is made from public computers. It is also important not to post any trips or holidays that suggest that the house is uninhabited in those days as many thieves are aware of this type of information and take advantage of it.
  • Maintain privacy . Taking into account that we are talking about social networks, it is a bit complicated, but if there is that option on Facebook, for example, since you can choose whether to post for everyone in general, or select friends or people when sharing some type of content . Keep these options in mind when showing things that may not be suitable for everyone.
  • addictions . The use of social networks can be something beneficial as has been demonstrated in the previous section, but when obligations are put aside, it affects personal or work life, it could be that we are facing a case of addiction. This is a very serious problem that can occur especially among the youngest.
  • Bullying . On some occasions, adolescents can suffer harassment from peers, humiliation, insults through social networks, there is even the circumstance that adults pretend to be young people to try to relate to somewhat dangerous objectives. It is something that needs to be watched by the elders.
  • Handle negative reviews . Something that particularly worries companies. It is best to have a crisis plan in advance to be able to handle these situations as quickly as possible.
  • Use a bad strategy . If it is published through a company, it is essential to choose the appropriate strategies for it. For this, a preliminary study will be carried out on products, competitors, potential customers and the value of the brand itself. This will lead to a series of actions in the social network that will be aimed at achieving these initial goals. It is also specified that the personal profile should not be confused with the professional one as it can create confusion for the users themselves.

These are the most important advantages and disadvantages of social networks. The most important thing is to choose the ones that you will use constantly if you are a brand, and to discard those that do not contribute in any way to your business, either because your ideal customers are not there or because they are not in tune with your values. However, you must always be careful and use them profitably to avoid fatal outcomes like scams or identity theft.

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