Social media has irremediably changed the way we live. We use social media for everything from keeping up to date with what’s happening in the world, to keeping in touch with our friends and family. They are everywhere, inevitable, and they are an extremely powerful tool that is here to stay.
The world of social media has been growing steadily since 2004, and has not yet reached the peak of popularity. Although it is undeniable that social media platforms are today a major source of news and information, it is not just about this: they are platforms that have a unique way of communicating with their customers, and at the same time offer endless possibilities. to share user-generated content, such as photos and videos.
The real question is, is it worth investing in social media for your business? Should social media marketing be the focus of the 2022 marketing strategy? What is the potential of social selling for your brand? The answer depends on who your customers are, but you should never completely ignore social media.
As with anything related to your business, you need to make informed decisions and, above all, based on reliable and reliable data. That is why we have compiled the 10 most important social media statistics in this article.
There is always time to improve the social strategy, and we are sure that these statistics on social networks will be useful for the marketing of your business. Being up to date on these social media stats will help you improve your marketing strategy and your business in general.
So let’s take a look at the key social media stats for 2022, and how they can help you plan the rest of the year!
1. Active users on social networks every day
How many people use social media? This is undoubtedly one of the most important social media statistics. The use of social media is growing exponentially around the world. It is one of the most popular online activities among users, and statistics on the use of social networks in 2021 show that there are 4.6 billion users worldwide, and the number is constantly growing. The figure corresponds to approximately 58.4% of the entire population (Kepios, 2022).
These numbers are also so high because mobile technology continues to improve the accessibility of social networks, and users can connect anywhere and anytime. Most social networks are in fact available as apps or optimized for mobile browsing.
2. Facebook is the market leader
Are you wondering which are the most used social networks in the world? We certainly cannot talk about social media statistics without referring to Facebook.
Facebook has shaped the social network landscape since its launch and is constantly evolving to meet the needs of its users. With over 2.9 billion monthly active users (of which 309 million in Europe alone), Facebook remains the most used social platform. Active users are users who have logged into Facebook in the past 30 days. Interestingly, Facebook was also the first social network to surpass one billion active users, reaching this milestone in the third quarter of 2012.
With this social media stat in mind, you need to know how to get the best out of your resources. With Facebook currently occupying the position of the largest social networking service based on global reach and total number of active users, it’s important to know if your content can work and how you can optimize your organic reach. If you are thinking of posting to Facebook make sure you are updated not only on the number of Facebook users, but also on how their algorithm works in order to reach the best audience for your content.
3. Daily use by generation
The use of social networks was analyzed by Emarketer and the results categorized by generation are interesting to say the least. In detail, 90.4% of Millennials, 77.5% of Generation X and 48.2% of Baby Boomers are active users of social networks (Emarketer, 2019). Millennials continue to be the generation with the highest use of social media and also the widest access to smartphones. Generation X, on the other hand, are more likely to use tablets. Finally, Baby Boomers are also closing the technology gap and becoming more and more familiar with social media platforms.
Understanding these social network stats will help determine which platform might be most useful for your brand’s social media marketing.
4. Time spent on social media every day
Nowadays, we are all slowly becoming addicted to social media. Whether it’s scrolling through the Facebook feed on the subway, or posting the perfect aperitif photo on Instagram, social media has become inevitable. This social media statistic reveals that on average each person spends 147 minutes (approximately 2 and a half hours) a day on social networks and messaging apps (Statista, 2022).
Social media are increasingly integrated into our daily lives, unveiling countless opportunities for companies seeking to reach their audience through social media marketing.
Comprehensive social media stats can’t ignore the power of social media marketing. This is a wave that brands now ride with extreme confidence. In fact, 73% of marketers believe that their social media marketing efforts have been “quite effective” or “very effective” for their business (Buffer, 2019).
Brands continue to include social media in their marketing strategy, and for good reason. Whether it’s influencer marketing or ads in stories, they are trying everything. Social media allow brands to advertise their products at low cost, interact with their audience and retain their customers. But it’s difficult to measure the exact impact of social, as each social platform measures activity differently.
Social media is growing in scope and impact, and these statistics prove it. 54% of social media users use them to search for products (GlobalWebIndex, 2018). More and more shoppers are signing up to social media to look for reviews and recommendations. That is why it is essential to have a prominent online presence on the different social media platforms. The key is to find out which social platform is best suited and most used by your target market and how to make the most of it.
7. The impact of a positive customer experience
At this point, it’s no surprise that social media marketing is essential to your business. One of the ways your business could benefit from social media marketing is by providing the best customer service possible. But what is the relationship between social media stats and your customers? The idea is to manage your online presence and make sure you stay in touch with your audience through social media platforms. This includes replying to comments, mentions and messages.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). By interacting with customers through social media platforms, you are showing that you are genuinely interested. This could go a long way in terms of positive customer relationships. So, don’t ignore your followers and always try to respond in a timely manner.
8. Influencers inspire trust in brands
Influencer Marketing is going through an important moment. Brands are increasingly turning to social media platforms for their marketing, and there is no shortage of good reasons. 49% of consumers say they rely on recommendations from social media influencers before making purchases (Fourcommunications, 2018). This means that if consumers trust an influencer’s recommendations, they are more likely to buy the product. This is one of the social media stats that make it clear how brands could take advantage of the power of influencers to reach their customers. But if this social media stat still hasn’t convinced you of the power of this communication channel, we’re sure the next one will!
9. Use of Instagram Stories
Stories are a key part of Instagram. They allow you to share the moments of your day, without saving them in your profile. The following social network statistic shows the number of users who daily use Instagram Stories, which went from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019).
There are tons of tools available to make your Instagram Stories more engaging, such as adding questions, polls, stickers or music to make your content as unique as possible. Instagram Stories offer brands greater creative freedom that could help their promotion succeed with audiences.
The demand for “mobile-friendly” content on social networks is rapidly increasing. 91% of all social media users access social channels via mobile devices. Likewise, nearly 80% of the total time spent on social sites occurs on mobile platforms (Comscore, 2020). Smartphones and social networks are evolving side by side, and your brand needs to make sure it keeps up. Mobile-optimized interfaces are key, and if you’re marketing online you need to make sure your content and layout are. And why shouldn’t they? People always have their smartphone close at hand – keep that in mind and optimize your content!
As you can see from these social network statistics, different platforms can serve different purposes. You will have to decide which social platforms are right for your target audience, and this could help shape your social media marketing plan. Use these stats to get a better understanding of the world of social media and how to maximize your results using these tools.
Statistics on social networks at a glance
Whether you’re looking to improve your social strategy or just want to stay up to date on the latest trends, these 10 social networking stats will help you get the full picture, and give you the right boost to start interacting with your customers. on the channels best suited to your business.
Remember that these stats are constantly updated, so make sure you stay up to date on the latest social media trends and trends!
So what are the must-see social media stats for 2022?
1. 2 billion users on social networks around the world 2. Facebook is the most popular social platform in Europe and in the world. 3. 90.4% of Millennials, 77.5% of Generation X and 48.2% of Baby Boomers are active users of social networks. 4. Users spend an average of 2 hours and 30 minutes a day on social media. 5. 73% of marketers believe that social media marketing has been “somehow effective” or “very effective” for their business.6. 54% of users use social networks to search for products. 7. 71% of consumers who have had a positive experience with a brand on social media will recommend that brand to their friends and family. 8. 49% of consumers refer to advice from influencers to decide which products to buy. 500 million Instagram Stories are uploaded to Instagram every day around the world.10. 91% of all social network users access social channels via mobile devices.
Is there anything else you would like to know about social media stats that you wish were included in this article? Let us know in the comments below!
