Inside and outside the House of Gucci: everything you need to know about Ridley Scott’s movie

For weeks, even before the theatrical release (for Eagle Pictures), among the films to see – no matter if they are beautiful or boring – there is nothing more than House of Gucci , the new one by Ridley Scott with the main protagonists Lady Gaga and Adam Driver. 

Seeing it, what is surprising, even before the protagonists in the flesh and their history – a family drama marked by scandals, the more or less right exploration of three decades of the intricate Florentine fashion family between ambitions, rivalry, greed, betrayals and a murder – these are certainly the vintage but surprisingly contemporary looks worn by the actors and actresses, Gaga in the first place, who with the places, spaces, design objects and accessories, apartments and shops of that period evoke the atmospheres and an evergreeen style of the early seventies, up to crossing the eighties, resisting in an excellent way to the passage of time, so much so as to be current and desirable even today. 

Here, then, are the iconic bags, trench coats, dresses, bijoux and jewels – which you will find all on Vault, Gucci’s new virtual and experimental space to the delight of any vintage addicted – not to mention the interiors of that period. – little lived rather than inhabited – by an Italian social class perpetually divided between Milan, Rome, the sea in Liguria or Sardinia with stops on Lake Como, without forgetting the mountains – snow-capped and not – of Cortina, Courma, Sankt Moritz and Gstaad, symbols, like clothes, of a way of living rather than thinking, of an era that no longer exists, but that has marked (and conditioned) many , returning and proposing itself in all its forms, almost always with success, in sales, trends, tastes and more.  

Here is a magnificent veranda overlooking the green, with elevators (real luxury for the time), dumbwaiters, internal intercoms, sliding armored doors and walled vaults , but above all enviable art collections of Micheli and Gian Ferrari and the Guido Sforni collection. and then, outside, there is the well-kept garden where the swimming pool stands out. House of Gucci takes us into Villa Necchi Campiglio , the building designed in the early 1930s by architect Piero Portaluppi where Rodolfo Gucci’s studio was rebuilt (played by Jeremy Irons), then donated to FAI (Fondo Ambiente Italiano) ) by the sisters Gigina and Nedda Necchi, in 2001. 

The Milanese city is a fundamental place to tell the story of Patrizia Reggiani and Maurizio Gucci – married in 1972 in the Church of San Sepolcro – from the Fashion District to the Galleria Vittorio Emanuele and the Duomo, passing through the courtyard of Palazzo Bagatti Valsecchi , Il Salumaio di Montenapoleone and the State University in via Festa del Perdono: it is right here, at the entrance of the historic building in the center of Milan that a meeting between Gaga / Reggiani and Driver / Gucci takes place and it is from here that their love story turned into tragedy. Not far from Milan, the scene of Aldo Gucci’s birthday lunch was shot at Villa Barbiano(Al Pacino) with all the guests dressed in white. What is the largest of the private residences on the lake – a large 16th century palace with splendid Italian gardens, Baroque frescoes and splendid gilded and decorated furnishings – is a majestic residence built by Cardinal Tolomeo Gallio, then embellished by the cardinal Angelo Maria Durini. On the occasion of the release of the film, it will be available on Airbnb from March, albeit only for a short time.  

From the North, the set also moved to Central Italy, in Rome. The Eternal City is the protagonist even when she is not. On March 27, 1995, Maurizio Gucci was murdered in Milan by the killer Benedetto Ceraulo with three gunshots at the entrance to his house in via Palestro. Those scenes, however, were not shot in Milan, but in Rome, in the splendid and scenographic Coppedè district, the most esoteric of the capital, the one in which Liberty, Baroque, even medieval architecture converge. In the first shot, Adam Driver rides his bike along via Dora, a very small street that connects via Tagliamento with piazza Mincio where the Fontana delle Rane stands out. 

The interior scenes, on the other hand, were shot in the nearby Trieste district, in via Acherusio, the horseshoe-shaped road that you take from via Nemorense, while for others the set has moved to Talenti, in via Ugo Ojetti, inside Zita Fabiani, a historic high fashion shop. Returning to the center, however, you will notice in many the scene in which a very young Sophia Loren leaves the historic Gucci store in via Condotti besieged by onlookers and the inevitable paparazzi. There is also the Palazzo di Giustizia, which in Rome they call ‘Palazzaccio’, seat of the Supreme Court of Cassation in Rome, where the scenes of the Reggiani trial were filmed. From the temperate climate of the capital, Scott’s camera then moves to the subzero degrees of the Aosta Valley, to Gressoney-Saint-Jean and to nearby Gressoney-La-Trinité, the latter in particular chosen to represent another glamorous destination alpine, 

The villa of the early twentieth century on the outskirts of Gressoney-Saint-Jean is Villa Laubono, a historic luxury building recently restored and put on the market , where Driver arrives by motorbike along the road that leads to Staffal, where an Italian border has been rebuilt. – Switzerland, then going skiing on the Weissmatten slope, where the two rivals Lady Gaga / Patrizia Reggiani (with a red ski suit) and Paola Franchi / Camille Cottin (with a white suit) meet and collide, the lover of her husband, the woman he would have remarried to had he not been killed. The sentence that Gaga will tell her is already cult. Last, certainly not least, is New York, protagonist of a cameo in the film with a penthouse overlooking the Empire State Building that usually never disappoints, but not in this case, because it was recreated in the studio, therefore terribly fake.

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