VW ID.The Reason Branded Content

After leading electric mobility, Hyundai sets new challenges to promote progress in the world

Mobility is changing: new habits in people’s daily lives, new means of transport, fuel alternatives… What role do vehicles play in this transformation? In this scenario, the well-known South Korean brand Hyundai, which occupies the top positions as an automobile manufacturer worldwide, has launched the roadmap to follow in the following years that focuses on three basic objectives: electrification, innovation and sustainability. Lifestyle_04_HYUNDAI_BRAND2022_web_srgb

Autonomous driving

Future is here

For decades, major car manufacturers around the world have been working to improve driver assistance systems . Although at the time this kind of boom in autonomous driving sounded like science fiction, in 2004 the first tests were already being carried out with such success that, today, they are a reality with very rosy forecasts for the future.

Thanks to the immense potential of companies like Hyundai, autonomous models are presented as an alternative capable of convincing with different arguments: more efficient and affordable mobility, fewer emissions, saving resources, traffic control … The advantages of this type of driving combine security with sustainability without losing sight of the fact that it will continue to require human presence for a long time in certain situations. 

Human beings evolve with mobility

Exploring new forms of mobility is key to working on the transportation of the future, but Hyundai goes one step further. Hyundai’s acquisition of Boston Dynamics and the creation of CRADLE, a local innovation community, further the brand’s commitment to the future of mobility. This association allows the creation of really interesting technological synergies to achieve advances in artificial intelligence and robotics .

The robots currently being worked on – such as the Spot mobile robot – are designed to promote safer and more efficient operations in industrial environments, such as inspections in sectors such as energy or construction. 

Automotive in the era of sustainability

One of the great challenges facing the automotive industry today is not only to offer sustainable vehicles, but also to transform the entire production chain into a process that respects the environment in line with the 2030 Agenda.

In this sense, Hyundai extends this objective to its entire fleet and its manufacturing chain from, for example, the use of ecological materials or waste recycling. The goal is for the fleet to be 100% electric by 2035 and to invest in new , cleaner forms of energy – such as hydrogen, a highly efficient alternative energy source capable of generating energy by producing only heat and water – to completely eliminate the carbon footprint in 2045. 


Car of the Year 2022

After decades betting on responsible solutions with care for the environment, Hyundai has launched a complete range of cars whose main premise is sustainability . The South Korean is today the only brand that offers models with the five electrical technologies: 48V hybrid, hybrid, plug-in hybrid, electric and hydrogen battery.

In this framework, the one that has been named as World Car of the Year 2022 emerged:  IONIQ 5, a new revolutionary electric SUV model . It is a 100% electric vehicle that incorporates some novelties in addition to its striking design, such as ultra-fast recharging and the use of ecological materials from sustainable sources, such as recycled PET bottles, eco-processed leather with vegetable extracts or natural wool threads, among others. 

“We are very honored to receive this prestigious award, which recognizes the talent and effort of all our people and our partners. Our goal is the progress of Humanity and this endorsement of our approach strengthens our commitment to making this vision a reality.”

Jaehoon Chang, Chairman and CEO of Hyundai Motor Company

VEHICLE-TO-GRID technology

Storing energy from renewable sources and returning it to the grid at times of peak demand is made possible by the power of innovative Vehicle-to-Grid (V2G) technology , which benefits both battery electric vehicle owners and society in general. its set.

The implementation of this technology, which Hyundai is already testing in several IONIQ 5 models in the Netherlands and Germany , represents a great step towards the decarbonisation of the electrical system, in addition to promoting a better balance in the network and a reduction in operating costs.