The most used Social Networks: figures and statistics

Today the internet is full of an infinite number of possibilities for our entertainment. However, there is no doubt that some of the most popular and most used platforms are social networks. These have evolved in such a way that they influence not only personal and social connections, but also the way of doing business. Keep reading and don’t miss the most used Social Networks

The social media trend is on the rise and adds users every day. You also spend a good part of your time in them, right? But, if you want to make the most of them in your work, you have to be more objective and specific in order to reach the ideal client. It is important to know your target audience and be creative with the content to offer, in such a way that it is more attractive and relevant to them and thus achieve the goals that are proposed.

What are the most used Social Networks?

Facebook (87%) and YouTube (68%) lead the ranking of the most used social networks, the latter being the one with the most young followers (76% are between 16 and 30 years old). Instagram, in third place, is the one that has gained the most followers (from 49% to 54%). In fourth and fifth place Twitter remains with 50% and Linkedin with 57%.

Below is the ranking of the most used social networks:

We started with the most famous social network in the world, and for years it was at the top of being the most used. This social network is very attractive, it is also easy to use, interact with other users and allows various types of formats such as video, image or text. Although in recent years, it has been quite affected due to the data protection scandal.

Who use it? Here we find the most curious fact, it is a network for the whole family, from the youngest to the oldest. This Social Network is one of the few where you can find publications from your classmates or friends and from your aunts or your parents. And it is that Facebook is the favorite social network of Millennials and Generation continues to maintain its reign with 2,449 million users, although everything indicates that it is in decline. In countries like India, it has lost 10 million users in the last year, and in Spain, Instagram has positioned itself as the first .


We could say that TikTok is the social network of the moment. It is an application to create and share short videos. What makes it so attractive compared to the rest is that virtually anyone can create content due to its simplicity. TikTok allows users to create and share fun videos while they sing, dance or lip-sync to their favorite songs.

This social network currently has 800 million active users worldwide. It is interesting to know that 150 million TikTok users are located in China, who mainly use the censorship-friendly version of the app, called Douyin.


Worldwide LinkedIn has more than 610 million users, although only 303 million are active users . More than 70% of the users are from outside the United States, although this is the country with the most users in the professional network, with 150 million.

Regarding the user profile, the age range in which most of these are found is from 35 to 54 years. It is followed closely by the range of those between 25 and 34 years of age. More than 46 million registered LinkedIn users are students and recent graduates.


Although  Pinterest  is one of the most unknown social networks and one that attracts the least attention in the West, it has 322 million monthly active  users  worldwide, a figure close to the 339 million of Twitter. It increased by 29% compared to 2019.Pinterest is a place to share photos, infographics, videos and everything that interests you on the Internet. Many people use it as a catalog of ideas due to its highly personalized format that helps to organize, archive and share your pins by theme, hobbies, etc.. We will wait for you!