How to make money with TikTok?

With the great popularity of this social network, which continues to increase since the beginning of 2020, it is normal for more users to wonder how to make money with TikTok or how much TikTok pays. Luckily, there are several ways to generate profit with this application.

TikTok quickly became one of the most important social networks. In fact, according to We Are Social’s annual report, it was the most downloaded app of 2021.

With these statistics, the Chinese social network created by ByteDance seems closer to dethroning its main competitors: Facebook and Instagram.


Thinking that your average user spends around 19.6 hours a month on it, it seems like a good time to wonder how to make money on TikTok. That is, can you generate income with this video application?

There are several ways and in this article we will present each of them. But first, let’s see how much a user can earn through TikTok.

How much does TikTok pay?

Whether you are looking for an extra income or want to make a living out of this, it is important to be clear about how much TikTok pays in each case.

The first thing to know is that the amount depends on the activity you carry out. A successful business, an influencer and a common user have different earnings, which also vary depending on multiple factors (for example, their popularity in the application). In each of these profiles, how much TikTok pays varies.

It is also important to clarify that not all the functions to earn money on TikTok are available worldwide; therefore, depending on the country where each user is located, the possibilities may vary.

So how much does TikTok pay? To give you an approximate, we bring you the example of Preston Seo, a personal finance influencer who, according to Business Insider, earned $1,664 from the Creators Fund between January and May 2021.

You see that when asked how to earn money on TikTok, there are many possibilities: if you had not heard of the Creators Fund, this is one of the ways that we are going to tell you about below!

It does not matter if you are a beginner or an active user of the platform. If you got here wondering how to earn money and it is one of your favorite networks, you are in the right place. We are going to see promptly how to earn money on TikTok.

How to earn money on TikTok? The best ways to do it

Because of the way TikTok’s algorithm is designed, all users have a chance to be seen. From there, it depends on the quality of the content and the preferences of each one to reach a larger audience.

Here are 5 ways to start making money with TikTok:

  1. Promote a business or project
  2. Join the Fund for Creators
  3. Get sponsorships or do live broadcasts
  4. Watch videos or invite friends
  5. Give classes and courses online

I chose the one that best suits you and remember that the more successful you are on the platform, the more opportunities you will have to generate income.

1. Promote a business or project

We start this list of how to earn money on TikTok by bringing you a piece of information that, if you didn’t have it, you’re going to love it!

Since February 2020, TikTok allows its users to include links in their profiles. This functionality is ideal for those who have an online store and see this social network as an opportunity to drive traffic to their website.

While TikTok became popular as an app for creating and sharing funny videos, over time it also became a great platform for promoting products and services.

All this thanks to its multiple functions that facilitate the creation of original and spontaneous videos that connect with the youngest audience.

If what you are looking for is to earn money and expand your business, growing your audience and including a link in the bio that directs all that traffic to your store is the option for you.

In addition, this option is available worldwide, so you only need to have your website active to start generating profits.

2. Join the Fund for Creators

If creating content is your thing, you have to know about the TikTok Creator Fund, an initiative that allows the most popular users to earn money directly with the platform.

This was created in order to provide monetary opportunities to those who make the network grow with their content. This was explained by the representatives of the application in a statement:

To further support our creators, we’re launching the TikTok Creator Fund to encourage those who dream of using their voices and creativity to fuel inspiring careers.

The fund started with a figure of $200 million; it was later expanded to one billion for the United States and twice that amount for creators in the rest of the world.

Which are the requirements? To participate it is necessary to have a minimum of 10,000 followers and 100,000 visits (in the last 30 days). And, most importantly, live in one of the countries where the fund is available (United States and all of Europe).

As you can see, when asked how to earn money on TikTok, if you meet the requirements, this modality is exactly right!

3. Get sponsorships or do live broadcasts

You can earn money on TikTok through sponsors or sponsors, in addition to lives or live broadcasts.

Those who already have a significant following and views can set up deals directly with brands and create content to promote their products. In this way, through an agreement they can determine how much TikTok pays.

For influencer marketing, brands generally take into account the popularity of the user, the engagement rate (the sum of Likes, Comments and other interactions; divided by the number of views) and the interests of the profile followers (they look for these fit with those of your target audience).

According to the strategy of each company, they can look for influencers with a large audience or opt for niche micro influencers.

With this in mind and with the idea of ​​serving as a bridge to connect brands and creators, the platform created the Tiktok Creator Marketplace.

Another show window for creators that also allows advertisers to find the perfect influencer for their brand based on their own statistics.


For creators who already have a wide audience, there is the option of doing lives or live broadcasts. Through this feature, TikTok allows influencers to monetize their presence on the platform through virtual gifts from their followers.

Users can buy coins and, during these live streams, redeem them for gifts to their favorite creators in appreciation of their content.

These gifts are later converted into diamonds that each creator can withdraw for monetary compensation.

The function of issuing lives and receiving gifts is available to all users with more than 1,000 followers on the platform. However, it is not active in all regions. In Argentina, for example, this option is not currently unlocked.

4. Watch videos or invite friends

If you thought that making money with TikTok was only possible as an influencer, you still have a lot to know about how to earn money on TikTok! TikTok Bonus features allow you to generate income for inviting friends or watching several minutes of video a day.

Does TikTok pay to watch videos? Yes, whenever it is available, TikTok Bonus allows you to accumulate daily coins for watching up to 25 minutes of video per day.

These can then be exchanged for real money and sent to Paypal or a bank account.

The same happens with the points that are earned with each new user who downloads the application and joins the platform through a referral code.


5. Give classes and courses online

Teaching others to improve your content through classes or tutorials is another very popular way to earn money from this app. If you’re already a TikTok expert, you can even use your knowledge and experience to sell online courses or consultancies.

You can, for example, share knowledge in editing, lighting or video, or offer advisory services to brands that are just starting to use this social network.

How to earn money on TikTok in 5 steps

Having an account with many views and interactions is the first step to be able to earn income from this platform. For this reason, we share some tips with which success will not be long in coming.

  • Spend time on your profile, from the photo to the biography.
  • I followed the trends of the moment. Join the challenges, use the most popular TikTok hashtags and songs.
  • Keep your account updated and be active in your community.
  • Take care of the technical details. Use lighting, effects and transitions correctly.
  • Create unique content. The key is to make videos that stand out for their originality.

Conclusions

Now that you know everything about how to earn money with TikTok, it’s time to try the different options and choose the one that best suits your profile.

Whether you are a new user of the platform or a professional tiktoker, there are multiple ways, the important thing is to be patient and invest the necessary time in creating quality content so that your profile is successful.

However, it is important to clarify that in cases where monetization is sought directly from the platform, it can become complex since there is no public earnings table with which to project how much could be obtained. This is why the question of how much TikTok pays is quite subject to each particular case.

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